Business Plan for Food Delivery - 3419 Words

CONTENTS 1 The Business 1a) The business idea 1b) The Product range 1c) Merits of the idea 1d) Business objectives 2 Market Analyses 2a) At the macro level 2b) At the micro level 2c) The market response to the idea 2d) Target market/ market opportunities 2e) The competition 3 Marketing 3a) Marketing policy 3b) Marketing policy 3c) Selling activities 4 Production 4a) The logistics 4b) Production capacity 4c) Suppliers 4d) Contingency 4e) Health regulations 5 Ownership 5a) Structure 5b) Employees 6 Finance 6a) Projected Profit and Loss account for the first two years 6b) Break Even Analysis 6c) Cash Flow forecast – Assumptions 6d) Cash flow forecast for the first year’s trading 7 Resourcing†¦show more content†¦2 Market Analysis 2a) At the macro level The trend is today for more and more people to eat their main meal of the day in the evening and to have a snack at lunch time. Fast food naturally lends itself to this need, but compared with hamburgers and other forms of take away food, sandwiches compete easily on price and nutrition. Although there is a general decline in the total household consumption of standard white loaves and brown bread, it is partly offset by a dramatic increase in the consumption of wholemeal and whole-wheat bread which went up over 30% between 1998 and 2001. At present, preferences are still very much for white bread, which accounts for 65% of total consumption, compared with only 25% for brown, whole-wheat and wholemeal breads. These figures give me an initial indicator as to the proportion of brown breads I ought to stock, although monitoring sales will eventually yield more accurate figures for my business. An interesting point to note is that brown breads in fact cost more than white to make because more expensive imported ‘strong’ wheat is used, and also white bread benefits from production economies of scale and supermarket subsidies. Bread, because it is a staple food, is also very income elastic in terms of expenditure and quality purchased. In reality, the less people earn, the more bread they buy, and, moreShow MoreRelatedE-Business Plan - Online Food Orders and Delivery Services2801 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. 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